Concord at the Core: How New Hampshire’s Capital Keeps the Market Moving

(Keeler Family Realtors – November 2025 Market Insight)

If Merrimack County is the heart of New Hampshire, Concord is its steady beat — rhythmic, reliable, and somehow still surprising.

From its historic downtown to its expanding suburbs, Concord’s housing market continues to set the tone for real estate trends across central New Hampshire. And as we move into winter 2025, that tone remains remarkably strong.

At Keeler Family Realtors, headquartered right here in Concord, we’ve seen firsthand how the city’s balance of accessibility, opportunity, and character makes it one of the most desirable places to live in the state.

While some regions are cooling, Concord’s market is… just walking briskly.
Prices have moderated slightly since last year’s highs, but demand has not.
Here’s what we’re seeing:

• Downtown Concord condos and townhomes are moving quickly, especially those with walkable access to restaurants, cultural venues, and White Park.

• Bow and Hopkinton buyers are increasingly looking back toward Concord, drawn by its schools, healthcare system, and civic vibrancy.

• New construction in Pembroke and Loudon continues to attract commuters seeking the best of both worlds — modern amenities and manageable drives to work or recreation.

Concord offers the rare combination of stability and energy — the market equivalent of good bones and fresh paint.

Why Buyers Are Choosing Concord

Affordability and convenience are only part of the story.
Buyers are drawn to Concord because it still feels like New England: walkable streets, family-run businesses, a real sense of community, and an arts scene that keeps expanding.

Plus, Concord is the kind of place where you can:

• Commute to Manchester or the Seacoast in under an hour
• Hike within 15 minutes of downtown
• Send your kids to top-rated schools — and actually find parking at the grocery store

That blend of sanity and sophistication keeps the buyer pool deep and diverse.

Sellers, Here’s What Matters Now

Even in a steady market, strategy wins.
Concord homes that stand out share three traits:

1. Spot-on pricing — buyers are better educated than ever.

     3.Easy online access — listings that perform best on CINC’s MLS search platform get exponentially more visibility.

At Keeler Family Realtors, we combine that local knowledge with digital horsepower to make sure your listing reaches the right audience — whether that’s across town or across the country.

Looking Ahead: Concord in 2026

We expect the city to stay competitive into 2026, especially with continued demand from professionals relocating from the Boston metro and southern New Hampshire.
Interest in multi-generational homes and accessory dwelling units (ADUs) is rising, and we anticipate more move-up buyers who are ready to trade in equity for lifestyle.

That stability isn’t accidental — it’s the payoff of living in a city with deep roots and smart growth.

Start (or Stay) in Concord with Keeler Family Realtors

Whether you’re buying your first home, expanding your space, or downsizing to simplify, our Concord-based team is here with the experience and insight to guide every step.

Search Concord property for sale

Keeler Family Realtors

Proudly serving Concord, Merrimack County, and all of New Hampshire.
Because every home deserves the care of a family — especially when it’s found with one.

For a broader look at trends across the region, read our latest Merrimack County Market Update — it’s a great snapshot of how Concord fits into the bigger New Hampshire picture.”