Why Buyers Still Believe in New Hampshire’s Heartland

(Keeler Family Realtors – October 2025 Market Insight)

New Hampshire’s housing story has always started in the same place: the middle.
Right here in Merrimack County, where Concord anchors the state and communities like Bow, Hopkinton, Loudon, and Penacook blend small-town living with big-picture opportunity.

And while national headlines keep whispering about “slowdowns,” Merrimack County clearly didn’t get the memo.

At Keeler Family Realtors, we’ve watched this region remain one of the most stable and desirable in all of New Hampshire. Homes that are priced correctly are selling briskly — especially those within a 20-minute radius of Concord.

A Balanced Market in an Unbalanced Time

Buyers aren’t fleeing high rates — they’re adapting.
Many are choosing Merrimack County because it offers value without compromise. Bow and Hopkinton attract families for their schools. Loudon draws commuters who still want open land. Penacook is redefining “up-and-coming” with every rehabbed home and neighborhood café.

Across the county, inventory remains tight, but not hopeless. Compared to coastal markets or resort towns, Merrimack gives buyers room to breathe — and sellers a steady stream of motivated, well-qualified prospects.

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Where the Demand Is Heating Up

Our data shows particular strength in three price segments:

$400,000–$550,000: Entry-level and move-up homes — the hottest bracket countywide.

$600,000–$750,000: New construction in Bow, Loudon, and Pembroke continues to attract buyers trading up.

$800,000+: Historic and executive properties near Concord are selling on lifestyle and proximity, not just luxury.

Despite higher borrowing costs, buyers are prioritizing location and longevity over short-term interest rate fears.

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Sellers: Your Window Is Still Open

If you’ve been waiting for a “better market,” this might be it.
Price corrections elsewhere haven’t hit Merrimack County hard, because our fundamentals are different:

• Consistent in-migration from southern New Hampshire and Massachusetts

• Limited land availability for new builds

• A strong local employment base centered around Concord

Our agents continue to see multiple offers on well-presented homes — especially those that photograph beautifully and are marketed digitally through CINC’s advanced MLS platform.

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Winter Isn’t the Off-Season Anymore

Historically, winter meant waiting.
Not anymore. Today’s buyers scroll listings on their phones from ski lodges, coffee shops, and open houses with snow boots by the door.

At Keeler Family Realtors, we help sellers position listings now — before spring saturation hits.
That means professional staging, strategic pricing, and a campaign that keeps your home visible 24/7 online.

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Why Keeler Family Realtors Leads Merrimack County

We’re not just located in Concord — we’re rooted here.
Our agents live in the same communities they serve, combining decades of experience with today’s digital marketing tools. Whether it’s a Cape in Penacook,  a colonial in Bow, or a new build in Loudon, our team understands what makes each neighborhood unique — and how to tell that story.

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Thinking of Buying or Selling Before Year-End?

Let’s get ahead of the 2026 rush.
Our team can prepare your market analysis, connect you with trusted lenders, and show you the latest Merrimack County listings — all in one place.

Search Merrimack County homes

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Keeler Family Realtors

Serving Concord, Merrimack County, and communities across New Hampshire.
Because where you live should feel like home — and we help you find it.