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Price Cuts Are Up in 2026. That’s Not a Crash.

Tuesday, January 27, 2026   /   by Vanessa Saunders

Price Cuts Are Up in 2026. That’s Not a Crash.

If you’ve been hearing “the crash is coming” from the same people who predicted it in 2021, 2022, 2023, 2024, and 2025, welcome to 2026.

The market is not collapsing.

It’s sobering up.

Price cuts are rising in many markets, and that matters because it signals a shift in leverage. It does not automatically mean we’re replaying 2008.

Think of it like this. A crash is the house falling down. This is the market scraping off the froth and asking everyone to use math again.


What price cuts usually mean in 2026

  • Sellers are learning that pricing is math, not vibes.
    Your neighbor’s list price is not a comp. It’s a mood board.

  • Buyers are negotiating again.
    Inspections are back. Credits are back. Contingencies are reappearing. This is normal, and honestly healthier than the recent “waive everything and hope” era.

  • Days on market can stretch when a home is overpriced.
    Or when the monthly payment is doing the most, thanks to rates and insurance costs.


The condo wrinkle

Condos can be trickier right now because buyers are paying close attention to the HOA math.

That includes:

  • HOA dues and what they actually cover
  • Insurance costs
  • Reserve funds
  • Deferred maintenance
  • The risk of special assessments

If you own a condo and plan to sell in 2026, organization matters more than ever. Buyers are not just buying the unit. They’re buying the building’s financial health, too.

What this means for New Hampshire buyers and sellers

New Hampshire is still heavily influenced by inventory. When supply stays tight, prices tend to hold up better than the doom narratives suggest.

That said, the “list it high and let chaos do the work” strategy is not the slam dunk it used to be. Buyers are more payment-sensitive, more inspection-aware, and more willing to negotiate.

Which is not bad news.

It’s simply a market where preparation wins.




Read the full Trade Secrets breakdown

I wrote the deeper dive here, including a homeowner playbook for selling in a negotiation market:


https://tradenhomes.com/price-cuts-2026-homeowners-condos/


Want a simple plan for your town?

If you’re considering selling, buying, or just trying to figure out what the market is doing in your corner of New Hampshire, email me “PLAN” with your town and timeline and I’ll send a clear 3-step roadmap based on local comps and current buyer behavior.


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Keeler Family Realtors
Paul Hrycuna
2 Greenwood Ave
Concord, NH 03301
603-225-3353
Keeler Family

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